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Episode 13 - The Value Based Pricing Revolution

Interview with Ron Baker

Discussion Topics
  • Ron's career path
  • Value based pricing definition
  • Comparing traditional to value based
  • Examples of value based pricing
  • Importance of offering three choices to clients
  • Importance of asking the right questions to clients
  • Importance of niching
  • The placebo effect
  • Liberal arts education vs business school
Listen to "The Value Based Pricing Revolution: Interview with Ron Baker" on Spreaker.
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